Most websites respond to these inquiries with only an automated “Thank You” page on the website. That’s fine, but will this standard reply really help generate business? More importantly, for your visitors, what can you do to set yourself apart from competing websites?
Very simply, you can respond to the sender’s email address with an automated e-mail thanking them and including a copy of the information originally requested by the visitor. This professional recap makes a very positive statement about your company’s reliability and professionalism. Further, your response is much more personal to the sender and, therefore, makes you stand out. It also provides a record that makes it easier for them to follow-up and to remember you.