In a recent, national survey of over 1,800 public relations professionals conducted by Vocus, a public relations support company, 82 percent said social media would be dominating their businesses and their clients’ marketing efforts in 2010.
Users of LinkedIn, Twitter, Facebook, and others number in the hundreds of millions and audiences are growing every day. Although many large companies actively tap into this massive pool daily to capture more sales, a majority of small businesses view social media as a scary, overwhelming proposition.
One thing is very clear. Social media is not a fad and is not going away. We can’t ignore it, but how do we deal with it?
When setting up your social media program, here are some of the many considerations:
- analyze what you do, who you are trying to reach, how you currently communicate with your audiences, whether you already have a website and social media accounts, how you measure results, and other factors that describe your business,
- design the appropriate management systems to raise your visibility,
- create media calendars to determine what messages to send out and when,
- on a regular basis, provide content that will interest your audiences,
- set up and integrate your social media accounts,
- link the social media accounts to your website or a blog,
- monitor and report on activity, adjusting your messaging, as necessary,
- publish daily content updates to all sites, including LinkedIn, Facebook, and Twitter.
This start-up process can be a daunting task to some. And, once you have a direction, it can be time consuming to keep it up.
The good news is that there are companies such as Site Me that can do most of the above for you, including regular content updates. Let me know, if I can help get you into the social revolution so that you can become more competitive in the future.