Most people look at the Internet like they do public speaking. They are afraid of it. The technology is overwhelming. The advances are constant and come at you from every direction.
Even if you are not scared, you may be confused and not even be aware of what you need to succeed on the Internet. One thing is for certain.
You Cannot Ignore The Internet.
Think of the Internet as another form of media, like newspapers, radio or television. The real differences are that the Internet is faster, cheaper, always available, and very personal.
Here are some tips to help make your Internet experience less frightening and more productive:
- Choose a hosting company that will provide personalized service and that has the clout to get you help when you need it, such as when your e-mail goes down.
- Register your own domain name, which is your territory and title on the Internet. Use it to advertise and brand your own name, not the identity of your provider like AOL, MSN, Yahoo or others (e.g., mail@YourDomainName.com vs. firstname.lastname@example.org).
- Make sure you know the domain registrar, your user name and password. It’s your domain, so make certain you own it and have direct access to it. Don’t let a service provider hold you hostage.
- Make sure your website is optimized with strategically placed keywords and tags for the search engines to find you. It is an effective way to draw prospects to you.
- Register your website locally to improve your chances of being on the first page of a search engine, eliminating competition with businesses outside of your area.
- Make certain your website is user friendly with menus and links that are simple to use and look the same on all pages.
Keep the site fresh on an ongoing basis by adding company or product news, links to other sites, photographs or other artwork, videos, blogs, etc. that demonstrate your professionalism and provide valuable information to your visitors. Content updates are also attractive to search engines and move you up on their pages.
With the proper support, the Internet needn’t be a scary proposition. It should be a productive adjunct to your other marketing efforts.