For many small business people, the first question that often comes up when discussing blogs is: What is it? Second, they ask: Why do it?
People who keep track of stuff like this report there are well over 200 million bloggers worldwide, adding thousands monthly. Many of the blogs are private and personal; however, more and more companies, societies, clubs, and other organizations are using this tool to enhance their marketing, branding and public relations campaigns.
Some blogs that deal with specific subject matter have emerged . You can find travel, home and family, fashion, education, music, almost anything. Do you think there may be an audience out there for you?
Blogs help you move traffic to your website. Search engines give you “credit” for posting blogs, which can elevate your position on the Internet, when someone searches for companies, products or services like yours.
You can use your blog to link to other blogs, websites and social media platforms (e.g., Twitter, Facebook, LinkedIn). This will allow you to demonstrate your expertise, set yourself apart from competitors and communicate directly with people interested in you and/or your business.
Still not convinced? Here are some additional considerations:
With Site Me, after a small, initial set up charge, your monthly costs could be as little as $10.
Don’t be a slave to your blog.
With Site Me, you will have the tools and instruction to manage your blog time, while maximizing results.
You are not alone.
No writing skills or technical expertise? Not to worry. Site Me can find you a qualified blogger to “ghost write” or e-search and post your messages at a surprisingly low cost.
Get “with it.”
If you don’t have a website or blog, you are missing out. Your customers and prospects are online and you need to be able to reach them.
If you have been avoiding this form of social media, don’t. Blogs should not be ignored. They can bring you more business by helping you develop relationships with potential buyers, their friends, their friends’ friends, and on and on.
If you want to make a blog your best friend, ask about our Spring 2010 Blog Special that will save you time and money and get you up and running in seven days or less.