Brand and Optimize Traffic to You!

Brand and Set Yourself Apart…Register your own domain name. It is your territory and title on the Internet. Use it to advertise and brand your own name, not the identity of another provider like AOL, MSN, Yahoo or others (mail@YourDomain.com vs. mail@sbcglobal.com). Make sure you know the domain registrar, your user name and password to manage your domain. It’s yours, so make certain you own it and have direct access to it.

… Optimize Traffic To You

Make sure your website is optimized for the search engines – it is free advertisement and a way to draw prospects to you.

Register your website locally. You improve your chances of being on the first page of a search engine by eliminating competition with businesses outside of your area.

Make It Easy…

Website design should provide clarity and should be easily understood.
Have menus and links that are simple to use and look consistent.
Text on menu should be self-explanatory and reflect what you do.
Content should demonstrate your professionalism and provide value.

Internet Presence Is Indispensable!

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  If you understand that:

  • Networking and communication are vital to business growth.
  • People rely more on the Internet to network, research and communicate.
  • People are looking for peace of mind and convenience when selecting a service provider.
  • The Internet is available 24/7 and provides interactive communication.
  • Providing short fulfillment time and ease of use gives you a leading edge over your competitors.
  • Contents that provide useful information are of great value to the reader and can capture customers
  • Over the Internet you put the customers to work for you and save you time.
  • Using your own domain creates branding and sets you apart from other businesses.
  • A well-designed website or newsletter provides all of the above.

then, you know Internet presence is indispensable and priceless.

To harness the power of the Internet, you need to know what can be done, what tools are available, and which will benefit or penalize you. The recipe for success is ever-evolving and, therefore, you should consult with your webmaster on a regular basis. Find a service provider which is not only a web designer and programmer, but also knows how to get the most out of the Internet to enhance your business.
 
Each professional at Site Me has more than 20 years of experience to help take the mystery out of the Internet and make it work harder for you. We can build effective websites as well as easy-to-use in-house applications to make you more productive and responsive to your customers.

We are a small, but powerful and resourceful, team that specializes in Web Solutions and In-House Programming. We’ve integrated our expertise in business, Internet and marketing to provide our customers with the complete package and top resources. Click Here to review some of our satisfied customer’s testimonials.

No Identity! A Solution to Identity Theft.

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 Your Identity on the internet

The best way to avoid identity theft is not to have an identity or assume someone else’s identity. In the first case, there is nothing to steal and in the other case it is not yours to begin with. This could be a solution for an individual, but what about a business? Can it survive without identity and branding? Can it allow itself to be transparent or obscure? Of course not! But this is still what many companies are doing when it comes to the Internet.

Today, most people rely on the Internet to communicate and search for information and services. Therefore, without clear presence and communication via the Internet, your business will not capture the attention of your prospects. The first step in harnessing the power of the Internet is to have your own Domain Name for your e-mail addresses and website. This domain name is your Identity on the Internet and, once registered, it is your property. It can be your company name, family name, slogan or any other combination. Whatever you chose that sets you apart on the Internet.

If your e-mail address does not feature your domain name (e.g. yahoo.com, aol.com, sbcglobal.net, earthlink.net etc.):

  • Are you promoting yourself? No!
  • Would people know if you have a website or contact/information page? No!
  • Would you be able to keep your e-mail address if: 
  • The service provider goes out of business? No!
  • You wanted to leave your service provider for a better deal/service? No!
  • Do you brand and set yourself apart? No!

One final question: Would you spend as little as 56 cents a day to have your own domain with hosting for e-mail accounts and website? Depending on your service provider and service quality, you can easily afford to tell the world how it can reach you on the Internet. And most providers don’t even charge a setup fee.

This is why I am using aviel@siteme.com instead of a free account like aviel@gmail.com. With my own domain name, I show professionalism, provide peace of mind and, most of all, I know I will never lose my e-mail address and the way prospects contact me.

Don’t Lose Your Investment

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 Websites are hosted on computers and therefore hosting companies are not 100% proof against data loss. This is one reason to have in your possession a backup of your website.
 

People are moving around including webmasters and web designers. When you will need to make changes to your website are they going to be available? Would you know how to access your website files? If they are not available, wouldn’t you be happy to give a backup to your new webmaster?

What is usually missing from the backup CD is the source files used to develop the graphics for the website. These files are the backbone for additions and changes you might like to make in the future. They are used to create the final image files (JPG, GIF, SWF) that give your website its great look (menus, banners or any other graphics on the website).

For example:

You would like to add a new page to the website and you need to create an additional graphic button in the website’s menu. Without the development files it might be impossible to make the new button match the others (colors, looks, fonts) and the only solution would be to recreate the entire menu.

Another instance can involve changing your address or phone on the website’s main banner. Without the source files replacing the old address or phone number, it will probably look sloppy and unprofessional without recreating a new banner.

Remember to Ask For The Backup…

For your Peace Of Mind and to avoid unnecessary expenses in the future, don’t forget to ask for a complete backup including the graphics development (source) files once you’ve finished the development of your website.

Go Local … Advertise Where You Do Business

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Effective advertising is always an issue; especially on the internet. The goal of internet marketing is not just to get visitors to your website, but to get the visitors that are more likely to buy the services or products. Without considering this aspect, resources and budgets are wasted. Let’s examine the outcome of two advertising scenarios where the same budget is used for Targeted and Non-Targeted internet marketing:
  


 

Non-Targeted Marketing

Targeted Marketing:

Budget

$100/month

$100/month

Number of visitors

1000

500

Qualified visitors

100

300

Actual contacts

10

30

Cost per visitor

$0.10

$0.20

Cost per contact

$10.00

$3.33

Qualified visitors are the ones that fall within the criteria we used to target the campaign. It is important to note that in both examples, the same conversion rate of 10% is used for actual contacts made from qualified visitors. The difference is the outcome of qualified visitors in a Targeted and Non-Targeted campaign. In this example it is apparent that Targeted Marketing is 3 times more effective and cost only 1/3 per contact. Also, with Targeted Marketing we can insure that our listing is at the top of the list by paying more per click thus getting more sales.

One of the ways to target your internet marketing is by limiting the exposure of your listing to certain geographic areas. For example, up to 50 miles from your business address, USA only, and other criterium.

 

This feature of internet advertising limited to geographic areas is available and should be used for advertising services and products that are most likely to be used by consumers in limited geographic areas. Plumbers, lawyers, restaurants and insurance are only some examples of services where consumers will limit themselves to how far away they will go.  

To be effective with internet marketing, confining efforts to geographic areas where the real prospects are is a must! Otherwise, most of your effort will be lost and diluted with millions of websites and businesses in the USA and around the world.